Advertising Case Study: Spigots

Bullet points for an ad selling spigots, if I had my way:

• Great word. (Much better than its cousins, faucet, bib, or tap, yes?)
• Rhymes with frigate. (Another great word.) (Bigot? Not so much.)
• Has one job, does it well.
• Industrial chic.
• The knob’s squeaking when turned should be declared the official sound of summer.

(Disclaimer: avoid freezing. )

Tagline:

Spigot: It’s What the Pros Chose for H2O to Flow to Your Hose.