Advertising Case Study: Spigots

Bullet points for an ad selling spigots, if I had my way:

  • Great word. (Much better than its cousins, faucet, bib, or tap, yes?)
  • Rhymes with frigate. (Another great word.) (Bigot? Not so much.)
  • Has one job, does it well.
  • Industrial chic.
  • The knob’s squeaking when turned should be declared the official sound of summer.

(Disclaimer: avoid freezing. )


Spigot: It’s What the Pros Chose for H2O to Flow to Your Hose.

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